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Evolution and Challenges in Customer Interaction and Advertising

A Reflection over 28 Years of Experience 

Over the past 28 years, our company has witnessed significant transformations in conducting business and interacting with our customers. In the early days, advertising was straightforward; our advertisements appeared in newspapers on Saturday mornings and in the Trader Boat magazine. We prided ourselves on being readily available to our clients, operating seven days a week to cater to their needs. 

However, the landscape of advertising and customer interaction has evolved dramatically. Today, we leverage social media platforms and newsletters, having moved away from traditional printed media. This shift has allowed us to reach a broader audience more efficiently but has also introduced new challenges. 

One of the most perplexing issues we face is the dichotomy between the demand for information and the subsequent lack of communication from potential customers. It is pretty astonishing to see the volume of inquiries we receive, sometimes only to be met with silence when we follow up after providing the requested information. Phone calls go unanswered, and messages are ignored. As professionals, we understand and accept that not every inquiry will lead to a sale. We seek simple acknowledgment—if no interest exists, a brief response to that effect suffices.